UK, London. Italian furniture brand and ‘Made in Italy’ protagonist Lema, will open its first flagship store in London on Kings Road this spring. Lema, founded in 1970 by the Meroni family and lead by designer Piero Lissoni since 1994 specialises in high quality design-led furniture. Designed by Lissoni, the London flagship will stand as a stalwart for the dual identities of the Lema brand — Lema Casa and Lema Contract — both of which will occupy individual floors.

Lema showroom exterior - Kings Road, London

“London is a crucial location on the international market right now, with its concentration of key players — the contract market; the most influential architectural practices working around the world; property developers involved in major projects,” comments president of Lema Angelo Meroni. “Our presence here represents a strategic investment for the Group, one that aims at increasing Lema’s partnerships on the international market and establishing the brand firmly on the international high-end furniture scene.”

The ground floor will house Lema Casa, which is an exemplification of slow-paced Italian life, showcasing (amongst other products) collaborated modular systems and freestanding furniture — widely considered to be Lema’s crowning achievements — from the likes of Gordon Guillaumier, Francesco Rota, Raw Edges and Nendo to name but a few.

Lema showroom interior

The lower floor will be occupied by Lema Contract, a bespoke-atelier for in-house and external interior designers and architects to collaborate and create custom solutions for large-scale projects. A made-to-measure service that has already been implemented on projects such as the London Bulgari Knightsbridge Hotel, the Hilton and others, provides buyers and interior designers the scope to customise.

The London store marks a significant international investment that follows other recent openings in New York, Miami, Los Angeles, Beijing, Taiwan and Melbourne, markets in which ‘Made in Italy’ is recognised and appreciated.