With the number of boat shows in South East Asia increasingly growing, we asked organisers PT Megawatt Asia what the show has to offer that makes it stand out above the rest, and whether they think it can compete with market leading shows like the Singapore Yacht Show and the Hainan Rendezvous. “We do not believe the Indonesia Yacht Show is competing with the rest of the events,” said Syelly Phie, Marketing Director of organisers Megawatt Asia, speaking exclusively to SuperyachtNews.com. “I think most people tend to see South East Asia or Asia as one, which is a huge mistake as South East Asia is broken down into several countries, each with its unique culture, language and of course market potential.”
Indonesia is South East Asia's largest country and, according to a recent report by Julius Baeur, is expected to have the fastest growth in the number of millionaires in Asia. Seeing the potential of growth of yachting in Indonesia was what first stimulated MegaWatt to work together with Batavia Marine to create the Indonesia Yacht Show, and they believe this faith was well-founded. “The buyers response at our inaugural event demonstrated the buying prowess of the local Indonesians,” said Phie. “We are not competing with the regional shows, but creating a local platform for exhibitors to capture the affluent Indonesian millionaires and billionaires market. We are also using this event to promote the 16,000 islands that Indonesia has to offer to touring yachts, and also share a bit of the local yachting scene with the visitors.”
We spoke with Paul Whelan, General Manager of Simpson Marine which was the biggest exhibitor at the 2013 show on how the first edition panned out and what his expectations for the next were. “We had no expectations going into the show, as it was new, and it was much better than we had expected,” said Whelan. “We were happy with the quality of visitors and although there weren’t many yachts in the water, there were a lot of exhibitors on land.”
According to the official post-show report, the 2013 event recorded some 45 exhibitors from 12 countries, with 3327 visitors, 26 per cent of which are claimed to be yacht owners. Organisers promise that the 2014 will be bigger and better, claiming there will be more than 6000 visitors and 3000sqm of exhibits and boats. Exhibitors in 2013 included Simpson Marine, which had four Azimut models on show, Princess Yachts, Wider Yachts and Gulf Craft. When pressed for the exhibitor and yacht list for 2014, Megawatt were unable to divulge an official list, but said more information would be revealed in December. “Major brands from our past event are returning, and we also have many new luxury brands and sponsors onboard.” The size of yachts able to exhibit within the marina hangs on the small side, with a maximum LOA of 35m able to be accommodated, although Megawatt say they are developing the marina to prepare for a bigger show next year.
A major addition in 2014 will be the Indonesia Yacht Forum, to be held prior to the event. “The event will allow people from the yachting industry a better understanding of the Indonesian yachting scene,” said Phie. Proposed topics of discussion include plans from the government to promote yachting in Indonesia, regulations for touring yachts, and an overview of the local yachting industry. No speakers have yet been revealed. According to Phie, they expect more than 100 international delegates to attend the forum.
Whether the numbers being quoted for 2014 are matched in reality remains to be seen, but it seems certain that the confidence in the growth of yachting in the region is there and the show will remain in the calendar for the years to come.
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