Following his departure from Fraser Yachts, Hein Velema has been unveiled as the new president of sales and marketing for Italian shipyard ISA. Speaking exclusively to SuperyachtNews.com, Velema said his initial task would be to establish a dedicated sales division in Monaco.

“I’m very excited about this”, he said. “When I left Fraser I was very lucky to have a couple of options but I was looking for something that would allow me to use my knowledge and experience to the best of my ability whilst also taking a step forward.”

Velema explained that the yard’s development over the last seven years has impressed him, and acted as a key motivator for accepting the post. Its business model, he said, mirrored that of the successful northern European builders. “The quality is really very, very good, the boats are delivered on time and their warranty costs are extremely low – even more so than some of the Dutch yards and a fraction of what is accepted in Italy.”

The position will also see Velema assume a position on ISA’s board, alongside CEO, Luciano Bregola. “The shipyard’s organisation and structure is excellent”, he said. “The goal is to get more orders, but the nice thing about the orders we already have is that they are interesting projects and when they hit the water next year they will give us a huge amount of publicity and show the capabilities of the shipyard.”

Velema was officially introduced to the company in Ancona on Monday 14 October and will publicly assume his role at the Fort Lauderdale International Boat Show.


Profile links

ISA

Fraser Yachts