Burgess will utilise the forthcoming Singapore Yacht Show as the platform to formally launch its Asian operation. Richard Lambert will assume the role of Managing Director Asia and Senior Broker alongside his existing position as global head of the semi-custom division.

In an exclusive exchange with SuperyachtNews.com, Lambert acknowledged that the two roles are complementary.  “We realise that the market for recent semi-custom yachts will feature highly for Asian clients and I am confident that my knowledge of this dynamic segment will be extremely helpful in the development of the superyacht market in Asia and in guiding clients to ensure that their yachting experience is first class”, he explained.

Lambert feels that Asia offers most potential within the 30-60m size range. “Our specialist team can provide expert advice across the superyacht sector, giving clients looking to step into a superyacht the peace of mind that their requirements will be handled expertly whether for purchase, new construction, charter or operational management.  We view our team approach and our reputation as the global leaders in the superyacht market as being vital to promoting professionalism in the yachting sector in the region, thereby providing a high level of comfort to our clientele.”

He said the new Singapore office would work closely alongside the existing Tokyo office and, while the region as a whole is a target for Burgess, Lambert identified Langkawi and Phuket as “key” market drivers.

As of 1 July, upon his retirement as senior partner with global consultancy firm McKinsey & Co, Jean-Marc Poullet will join Burgess as Chairman Asia to provide guidance on the company’s developments in the region and to help coordinate key client relationships. Poullet has more than 20 years’ experience advising top Asian entrepreneurs and business leaders.

“After considerable planning, we are excited to be finally launching our operations in Asia and we have selected a very strong and experienced global team to bring the best of our expertise in all aspects of superyachting to the region”, said Jonathan Beckett, group CEO of Burgess. “We are taking a long-term approach to developing the market in Asia. We don’t expect to gain immediate traction and are realistic about the investment in time and resources required for success.”

On the charter side, Kum Kuen Woo will assume the role of Charter Manager & Broker and Georgina Menheneott will become Regional Development Manager to support the company’s expansion strategy across emerging and developing markets worldwide.

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