What do Feadship, Heesen, MB’92, Oceanco, Nobiskrug, Blohm + Voss Shipyards, Icon Yachts, Pendennis, Sunrise Yachts, OneOcean Port Vell, Fraser Yachts, Yachting Partners, San Lorenzo and Porto Montenegro all have in common?
These industry leading brands will be in London next week for the new luxury yacht marketing think tank, Make Your Mark 2016.
Next Tuesday in London’s cool Hoxton district, 80 of the most forward thinking and smart yacht marketers will spend the day together, engaging and learning from 12 of the brightest minds in the world of luxury marketing, all from outside of the yachting sphere. Having concluded our 2016 Superyacht Intelligence Annual Report (order your copy by clicking here), it is clear that many shipyards and major players in the industry are all in the same boat, trying to create new ways of engaging our elusive customers and trying to ensure that the order book remains full and the current assets for sale, are sold.
By spending one day with their peers and interacting with a group of very smart marketing minds, we are confident that these delegates will come away with new ideas and fresh thinking for their own marketing strategies. Our primary customers are reading magazines less yet becoming more informed, and they still need to be engaged and inspired to consider what buying a yacht really means.
In a world with over 100,000 very wealthy individuals and approximately 3000 real customers, there is a lot of work to do, in order to make sure the target audience really gets it. So the one day think tank is designed to explore new ways, smart ways and fresh ways of delivering compelling and relevant marketing content and ultimately make sure that the best brands make their mark. Our market is not just about creating assets and building yachts, it’s all about building brands, delivering experiences and creating opportunities, the concept of Make Your Mark 2016, is to create brand leaders by learning from the best minds in marketing.
There are a few delegate places still available, if you can make it, click here and make your mark.
If you've found this story to be 'a report worth reading', and you would like to enjoy access to even more articles, insight and information from The Superyacht Group, then you may well be interested in our VIP print subscription offer. We are inviting industry VIPs to register for a complimentary subscription to our print portfolio, which includes the most insightful information on the state of the superyacht market. To see if you qualify for our VIP subscription package, please click here to fill in an application form