25 September 2016

20 Jul 2016

The Mid-Atlantic Superyacht Marketing Committee


In an attempt to encourage superyacht activity along Chesapeake Bay, the largest estuary in the US, and bolster its local economies by increasing the presence of ultra-high-net-worth individuals (UHNWIs), a new organisation has been formed. The Mid-Atlantic Superyacht Marketing Committee (MASMC), which currently has 14 members spanning various sectors of the industry, will work hand-in-hand with the United States Superyacht Association (USSA) to invigorate the superyacht market in the area.

Under a previous Maryland law, it was deemed necessary for all yachts above 24m that wished to passage through Chesapeake Bay, to employ a licensed bay pilot. This law was amended in 2015 to allow pleasure boats of 61m and below, or with drafts less than 3.7m, to travel along the bay unaided. It is hoped that this amendment, along with the MASMC’s marketing involvement, will be the spark needed to galvanise superyachting in the area.

“We realised that there has never been a concentrated marketing approach for the [superyacht industry in the] Mid-Atlantic and Chesapeake Bay,” explains Jay Dayton of the USSA. “So a group of us got together and started working towards the image we wanted to present to the market.”

Through a variety of core marketing practices - boat shows, advertising and various other content streams, the MASMC hopes to reach key industry stakeholders and showcase all that Chesapeake Bay has to offer.

“We know that there are probably 3,200 boats that go North on the Atlantic and South on the Atlantic twice a year and we also know that our off season is beautiful. There is virtually five to six forgotten months in the superyacht calendar,” comments Eyre Baldwin, an MASMC member. “Beyond the urbanism of Washington DC and Baltimore we have the historical triangle, a phenomenal ecosystem, some world-class golf courses and a number of facilities equipped for superyachts.”


Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Business News

The Superyacht Owner's VIP Lounge Returns to Virage

After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More

Inspiration or just PR?

As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More

Eight superyacht losses in 2016

Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yacht fires between 2010 and 2015.  More

When one yacht crew receives €60,000 of prizes...

We delivered €60,000 of prizes to the crew of motoryacht Secret, the winner of The Crew Report's Superyacht Golden Ticket survey. More

business News Archive

Most Recent Comments

  1. SY Kaori comes to the aid of a yacht in distress More
  2. Bureaucracy hits superyachts cruising Italy More
  3. Back to basics More
  4. Cannes increases security as Balearics increase business More
  5. Brokers - Sailors or salesmen...? More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.


Get regular updates from SuperyachtNews with our weekly Email Newsletter.



Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.

Featured Listings

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.

Shore Power Convertors

Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.

Paint & Protection

WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing