25 September 2016

11 Sep 2015

Northrop & Johnson and Aston Martin partner up

By

Northrop & Johnson and Aston Martin have announced their entry into a strategic global partnership. Daniel Ziriakus, COO of Northrop & Johnson, speaks to SuperyachtNews.com about the nature of strategic partnerships, the partnership with Aston Martin and Northrop & Johnson’s goals for Monaco.

“At Northrop & Johnson we have a dedicated strategic partnership team, Ottaviano Iacono is our strategic partnership director and Marisa Ronchi is our strategic partnership manager,” starts Ziriakus. “When I started with Northrop & Johnson we reorganised the company and started focussing on marketing and other luxury brands.”

Until the conception of the partnership with Aston Martin, Northrop & Johnson had a single long-standing global partner, Arnold & Son luxury timepieces. “Over the next six to eight months we hope to add four or five new partnerships – all category exclusive,” continues Ziriakus. This exclusivity will, in theory, peak the interest of a varied clientele and ensure there is no conflict of interest.

Aston Martin Vulcan

“All our partnerships – and proposed partnerships – are long-term.” Taking Aston Martin as his example Ziriakus explains that, “We give Aston Martin access to our clients at the shows, they will work alongside us and provide car transportation for clients; they are also a part of some of our evening events.” In return Northrop & Johnson’s clients will have access to a number of high-profile events which Aston Martin take part in, such as the Goodwood Festival of Speed or Pebble Beach.

The partnership is all about access and lifestyle. “For Aston Martin it is interesting to expose their client base to the yachting world: what it means, how it works and what the lifestyle is all about,” says Ziriakus, emphasising that partnerships are not a direct sales tool. “It is an integrated luxury partnership built around the client experience, it is an extra level of service and sophistication that we as brands are able to provide.”

The new partnership and ethos will be in full swing at the Monaco Yacht Show 2015, a show that has traditionally been a commercial success for Northrop & Johnson. “The goal for the show is the same as last year and the year before. Every year we have sold a boat out of the Monaco show and this year we hope to do the same – or at least get the process started. For us this boat show is purely focussed on saes, charter and welcoming our guests,” concludes Ziriakus.
 



Profile links

Northrop and Johnson

Comments

Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Business News

The Superyacht Owner's VIP Lounge Returns to Virage

After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More

Inspiration or just PR?

As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More

Eight superyacht losses in 2016

Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yacht fires between 2010 and 2015.  More

When one yacht crew receives €60,000 of prizes...

We delivered €60,000 of prizes to the crew of motoryacht Secret, the winner of The Crew Report's Superyacht Golden Ticket survey. More

business News Archive

Most Recent Comments

  1. SY Kaori comes to the aid of a yacht in distress More
  2. Bureaucracy hits superyachts cruising Italy More
  3. Back to basics More
  4. Cannes increases security as Balearics increase business More
  5. Brokers - Sailors or salesmen...? More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.

E-Newsletter

Get regular updates from SuperyachtNews with our weekly Email Newsletter.

Submit

SuperyachtIndex.com

Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.
 
 
 
 
 
 
 
 
 
 

Featured Listings

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.
www.abb.com/marine

Paint & Protection

Wrede
WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com
www.wrede-consulting.com

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.
yacht.raytheon-anschuetz.com

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.
www.superyachttendersandtoys.com

Shore Power Convertors

ATLAS MARINE SYSTEMS
Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.
www.AtlasMarineSystems.com

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service
www.jetsgroup.com

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS
ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.
www.aseapower.com

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.
www.marlink.com

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing