5 Jan 2015
Amels goes Full Custom
Prolific Dutch builder Amels has revealed its intention to build custom superyachts. The Full Custom division will complement the yard’s existing Limited Editions range and Amels Refit division.
Commenting in Inside Amels, MD, Rob Luijendijk explained that the move was part of an astute business strategy that mirrors the performance of the new build market as a whole.
“[I]n recent years there’s been a market shift towards larger yachts and I think, in the top segment of that market, we’re really talking about full custom”, he explained. “If you look at 80 metre-plus yachts, they are complex constructions. There aren’t many yards that can build at that level and deliver the highest quality at the same time.”
Amels’ is pitching its custom offering in the 80-110m category of vessels, and despite the fact the yard currently has nine superyachts under construction, Luijendijk says the facilities in Vlissingen are more than capable of accommodating new and unique projects.
Amels has already breached the 80m mark, with construction well underway on its 83m Amels 272. The vessel, which is the largest project to be commissioned from its Limited Editions range, is due to be delivered at the end of 2016.
“The Limited Editions concept has totally outperformed any expectation that I think we had”, explained Damen Shipyards CEO, René Berkvens in the same publication. “We started with the Amels 180 model and we have made steps into the bigger Limited Editions.
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