26 September 2016

28 Nov 2014

The Princess model


Working on three 40m projects, Plymouth-based Princess Yachts' portfolio above the 30m mark continues to grow, as the British shipyard gradually modifies its South Yard facility. We visited the yard earlier this week to discover more about its design development process.

While the majority of UK-based superyacht players are located in London or on the south coast, Plymouth is another city budding with yachting activity and is home to Princess Yachts. With five sites spread across the city, the yard produces an average of 300 boats a year and has a workforce of 2,200, 20 per cent of which are based at its South Yard facility.

Two 40m projects under construction in slots 5 and 6 (images by Andrew Johansson)

“We are going to build a new facility here soon, as what you see currently are temporary sheds,” said technical sales executive at Princess Yachts George Edwards, as we walked around the South Yard facility. “This whole facility will be knocked down and new sheds built all the way down to the waters edge. The 40m shed we have is also temporary, although a very solid structure.”

Since the 40m series was launched in 2012, three have been delivered with the fourth (X5) having completed sea trials and expected for delivery at the end of the year. A further three are in build, along with three 35m and a 30m mould, which will be moved from the yard’s facility at Newport Street to South Yard in the coming weeks. “We are also working on the last of the 32m series, which has come to the end of its production and is quite an old boat now,” said Edwards. “The 30m, 35m and 40m series have taken its place.”

X5 on hard stand

On the grounds of the 15-acre South Yard facility — formerly owned by the Ministry of Defence — are the remains of Plymouth’s only ropery, which stopped production in the mid 19th century. Today, Princess uses the listed buildings to construct 1:1 scale mock ups of new designs, modelling each deck including furniture using plywood and foam. Walking through the mock up of a 35m, Edwards explained that each deck takes its Development Mock Up Team a month to construct.

To scale model of a flybridge on a 35m

"It helps us to visualise what the project will look like ahead of the build process," said Edwards. “You can look at renders all you like but you don’t get a full idea of being inside the boat. It is very hard to sell a boat at the bigger end of the scale but with this you can show the owner or their rep what the yacht will look like before she is built — it is a great sales tool. We have also made plugs for moulds using the furniture that is made here so there is additional benefit.”

Princess Yachts’ marketing executive Danielle Emery added that this process ensures all components fit correctly first time and identifies areas where designs can be refined to make production and fit out more efficient. While this approach is not applied to every project, it is used for every new design.

“Where we have a tried and tested design we will not produce a new mock up,” said Emery. “For example, hull two of the 40m followed the standard layout so a mock up was not necessary. Hull three, however, featured a non-standard upper deck VIP master stateroom and gym on the lower deck, so these areas would have been mocked up as part of the development process.”

Emery went on to reveal that 60-70 per cent of the plywood and timber used to create the mock ups are recycled but was unable to comment as to how much this process added to the final build cost.


Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Business News

The Superyacht Owner's VIP Lounge Returns to Virage

After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More

Inspiration or just PR?

As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More

Eight superyacht losses in 2016

Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yacht fires between 2010 and 2015.  More

When one yacht crew receives €60,000 of prizes...

We delivered €60,000 of prizes to the crew of motoryacht Secret, the winner of The Crew Report's Superyacht Golden Ticket survey. More

business News Archive

Most Recent Comments

  1. SY Kaori comes to the aid of a yacht in distress More
  2. Bureaucracy hits superyachts cruising Italy More
  3. Back to basics More
  4. Cannes increases security as Balearics increase business More
  5. Brokers - Sailors or salesmen...? More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.


Get regular updates from SuperyachtNews with our weekly Email Newsletter.



Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.

Featured Listings

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.

Paint & Protection

WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.

Shore Power Convertors

Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing