17 Oct 2013
VesselVanguard hires David Hensel as Chief Marketing Officer
Hensel comes to VesselVanguard from Grand Banks Yachts, where he served for nearly a decade as Director of Brand and Marketing for the esteemed builder of iconic motoryachts. As VesselVanguard CMO, Hensel will lead its marketing and brand-building programs, as well as contribute to a wide range of corporate, product and business development activities.
'I am incredibly pleased to welcome David to the VesselVanguard team,' said Don Hyde, CEO and founder of VesselVanguard. 'During his tenure at Grand Banks, David collaborated very proactively with us to grow and improve our platform in ways that benefit boatbuilders, dealers and owners alike. When it came time to address the growing needs of our business, David was a natural fit. We’re very happy to have him on board.'
Hensel brings years of marketing leadership within the boating industry to his new role at VesselVanguard, along with considerable expertise in web-based platform technologies and other entrepreneurial ventures.
Dedicated to improving the boat ownership experience, and providing significant changes in the post sale relationship for dealers and customers alike, VesselVanguard removes the complexity of owning and maintaining a vessel.
'No other service on the market offers as comprehensive a solution for everyone in the value chain,' said Hensel. 'Boaters, service yards, insurance companies, manufacturers, builders and dealers all benefit from VesselVanguard, allowing for an unparalleled ownership experience. In my experience and opinion, anything this meaningful to so many customer types is a true paradigm shift and one that cannot be ignored.'
'I was happy to bring Grand Banks on board as one of the first manufacturer partners, and I’m very excited now to join VesselVanguard as the company continues to grow and expand its services,' said Hensel.
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