26 September 2016

16 Aug 2013

Calling all superyacht owners!


It is one of the superyacht industry’s most common utterances – ‘how do we adequately manage owners’ expectations?’ Whichever sector you work in, everyone is in agreement that the end user is the lifeblood of the industry, and ensuring that they continue to enjoy the product and understanding what their interpretation of this industry is, are both essential elements for ensuring its continued success.

As ever, The Superyacht Group wants to gain an insight into the opinions of the most important section of the industry – superyacht owners. And in line with this, we are inviting any owners reading this article to respond to a series of questions, which will, we believe, help to paint a clearer landscape of the industry’s current state and its future trajectory.

The most important insight we can deliver to our industry is how current owners get into our marketplace: the triggers, the catalysts and the routes to market. 

Obviously no two owners are the same and each route is likely to be very different.

However, we feel that, by trying to gather some intelligence and anecdotes about how you came into the superyacht market and where your ownership route has progressed or ended, we may be able to create a matrix and analysis of the drivers and routes, coupled with timings and triggers. 

Therefore, we would be hugely appreciative if you could spend five minutes answering the following questions. All answers will be anonymous and used as part of a generic intelligence report.

1.    At what age did you first start yachting?
2.    What was the size of your first ever yacht?
3.    How many yachts have you owned since that starting point?
4.    What was the catalyst and driver to move into the superyacht (30m-plus) segment?
5.    Who did you take advice from in order to move up the ownership ladder?
6.    Was the advice useful and valuable?
7.    How did you personally research the market to find what you were looking for?
8.    Have you ever chartered bigger yachts to gain further experience of the next size of yachts?
9.    Have you ever recommended ownership to colleagues and friends?
10.  Have you ever considered selling your yacht and leaving the world of ownership? If yes, Why?

NB: Please feel free to make any further comments on how you feel the industry can better understand how to attract and educate brand-new and potential owners.

We would appreciate hearing back from you at your earliest convenience. Again, all answers will be treated confidentially and any data used will be part of an amalgamated piece of research and all comments or answers will remain anonymous.

Thank you, and with kind regards,


Martin H. Redmayne
Chairman and Editor in Chief
The Superyacht Group 

All responses should be submitted to thea@thesuperyachtgroup.com.


Add a comment

1800 character limit

Having problems? Let us know editor@superyachtnews.com

Other Business News

Fourth consecutive year of growth for UK superyacht sector

New figures reveal ongoing growth of the UK superyacht industry, despite uncertainty in the face of Brexit. More

The Superyacht Owner's VIP Lounge Returns to Virage

After an extraordinary turn of events the Superyacht Owner’s VIP lounge returns to its traditional home. Make sure your name is on the guest list More

Inspiration or just PR?

As concepts arrive on our desk in the run up to Monaco, we look at the line between inspiration and PR More

Eight superyacht losses in 2016

Thus far 2016 has seen eight serious incidents that have resulted in the loss of superyachts, nearly five more than the average numbers of yachting losses between 2010 and 2015.  More

business News Archive

Most Recent Comments

  1. SY Kaori comes to the aid of a yacht in distress More
  2. Bureaucracy hits superyachts cruising Italy More
  3. Back to basics More
  4. Cannes increases security as Balearics increase business More
  5. Brokers - Sailors or salesmen...? More
SuperyachtNews app available now. Click here to download.
The Superyacht Intelligence Annual Report is out now. Subscribe today and access your digital copy instantly. Subscribe now.


Get regular updates from SuperyachtNews with our weekly Email Newsletter.



Latest Premium Listings

Cummins Inc.

Cummins Inc.

Nlightened Software Ltd

Nlightened Software Ltd

Cogs 4 Cancer

Cogs 4 Cancer

Zytexx International Ltd

Zytexx International Ltd

Melita Marine Group

Melita Marine Group

Raytheon Anschuetz

Raytheon Anschuetz

Kahlenberg Industries, Inc.

Kahlenberg Industries, Inc.

Directory. Add your logo here with a premium listing.

Featured Listings

Paint & Protection

WREDE Consulting is an independent paint consultant and paint surveyor company who has worked for most of the 200 largest yachts worldwide in coating, paintwork and equipment areas. WREDE Consulting engages in quality management and objective quality assessment for the coating of mega- and superyachts. www.wrede-consulting.com

Water Treatment & Watermakers

Jets Vacuum AS
Jets Vacuum has for over 30 years been the leading innovator in vacuum sanitation technology. With over 11,000 Jets systems in operation on all types of ships, Jets are known for high quality, flexible cost efficient solutions backed up by first class world wide service

Engine Room, HVAC & Refrigeration

ASEA POWER SYSTEMS is the Marine Industry Leader for Shore Power Conversion equipment ranging in power from 8kVA - 1000kVa.

Shore Power Convertors

Atlas Marine Systems, the world leader in the design of marine electrical power systems, offers a full range of engineering services necessary to define the onboard electrical distribution system or simply the application of the Atlas power conversion products.

Electrics, Environmental Solutions, Propellers & Propulsion, Software, Training

ABB Marine and Ports
ABB is a leading supplier of electrical power and propulsion systems for ships. We provide innovative, safe and environmentally-friendly solutions and qualified services worldwide. Our Azipod® propulsion has proven its efficiency and reliability on yacht vessels with its ultimate silent and ecological solution.

Tenders & Toys

Superyacht Tenders & Toys
Superyacht Tenders & Toys have a high level of expertise in providing new build and custom tenders, chase boats, RIBs & all popular yacht toys. With an unrivalled global service network, maintaining a personal & bespoke service, wherever you are in the world, Superyacht Tenders & Toys can help.

Satellite Communication

Marlink AS
Marlink offers seasonal, flexible contracts to match regional sailing requirements. Through our dedicated account managers & customer services, we develop personal relationships with customers & drive innovations to develop digital solutions & smart applications that take you beyond just connectivity.

Navigation, Satellite Communication, Security

Raytheon Anschuetz
Integrated Navigation Systems based on state-of-the-art technology and decades of experience in the superyacht industry. Ultimate knowledge and flexibility in system integration. Dedicated customer care throughout the whole project and beyond.

Add your company listing here

Add a featured listing here and your advert will appear on every page of SuperyachtNews.com, SuperyachtIndex.com, TheSuperyachtReport.com and TheCrewReport.com.

Add my company listing