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19 Oct 2012
SYBAss' 'The Superyacht Experience' to target clients
By William Mathieson
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The members of the Superyacht Builders Association (SYBAss), have unveiled 'The Superyacht Experience' - a new name under which they will undertake collective communications aimed at potential owners. This move reflects a desire to make a clear distinction between the association’s business-to-business and business-to-consumer activities.
“There is a fundamental difference in the level of cooperation between our members when it comes to industry topics compared to their contacts with clients,” said Theo Hooning, secretary general of SYBAss. “The name ‘The Superyacht Experience’ is self-explanatory and clearly states what we aim to achieve: acquainting people with the superyacht lifestyle.”
The new 'brand' will be actively promoted by the association at the forthcoming Fort Lauderdale International Boat Show (FLIBS). And SYBass is also planning a number of activities under the umbrella of ‘The Superyacht Experience’ in the near future.
Related Links
SYBAss Profile | SYBAss Website
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